The Russian psychologist Lev S. Vygotski notes in his
landmark study Thought and Language, that
a primary word “is not a straightforward ‘symbol of concept’ but rather an
image, a picture, and a mental sketch of a concept;” for instance, the Russian
word for tailor, his own example, stems from an older word for a piece of
cloth, while the French and German words for tailor mean ‘one who cuts’.
Vygotski also notes that such a predetermined meaning of a given word unites
together when a child learns such a word without knowledge of the historic
meaning. The diffused complexity of the word will only gain acceptance through
combining the image with a collection of other resembling and contrasting
images; for example, on television, the historic feats of Sesame Street had a continual series of clips, where four images
were shown in four boxes, and the narrator stated one of these images was not
like the others. Three images were of police officers and the fourth was of a
firefighter. The collective of images helped the child learn the difference
between the word firefighter and police officer.
Thought development is determined via language. This means that it is possible then to
change how people think. Changing language and symbolic understanding can begin
to make changes in thought. Ngugi wa Thiongo believes that this is also true in
Postcolonial Theory. In his Detained, the
author points out that “I am only a stammerer who tries to find articulate
speech in scribbled words.” As well, the Tunisian, Albert Memmi in his 1957
reflections in The Colonizer and The
Colonized on the painful and constant ‘ambiguity’ that comes with broken
tongues, while the “intellectual lives in cultural anguish, the illiterate person
is simply walled into his language and re-chews scraps of oral culture”
(Memmi).
The imbalances of inequality from hierarchy and hegemonic
control prefer to keep those who are unaware of their strengths bogged down in
un-verbal ignorance. In Kenya, when Ngugi wa Thiongo wrote novels, the
government was slightly worried about his pen. But when he started to produce
plays, the government was threatened. The format of a dramatic performance gave
the masses the words and the visual collection to activate thought. As long as
the masses cannot create thought, they will not activate power. Beyond the
government of Kenya, the globalized international community has to face the
growing control of corporations, especially the US corporations. As long as the
majority of speech is within the limits of a computer, a brand name, a cell
phone, a video game, or manufactured media and political language, people can
be controlled within a limited parameter. Even with the US Amendment honoring
Freedom of Speech, if one does not know the words to ‘speak truth to power’ he
or she cannot articulate change. Individuals can say what they want to unless
it involves speaking against the chosen system of control. It is easy to
confuse ‘capitalism’ and ‘democracy’ if the words do not differentiate the two.
While Steve Biko articulated words of change to his fellow
South Africans against apartheid and Assia Djebar articulated words during the
French controlled Algeria, the image of privilege over others less fortunate
were dictated through visual separation of white over black, French over
Muslim. When the words of ‘colonialism’, ‘racism’, ‘inequality’, and
‘oppression’ create meaning because the thought comes from a language imposed
through the actions, one can see how often power structures fear education.
In 1932, the American preacher, Reinhold Niebuhr, in his
book Moral Man and Immoral Society
reflects on the notion of ‘ethical attitudes of a privileged class’. He brings
up the clear dividing line that James Madison formatted during the early days
of US independence. Declaring the ‘protection of different and unequal
faculties,’ Madison made clear that inequality would perpetuate throughout US
history (Niebuhr). Perhaps ‘apartheid’ South Africa has ended, and perhaps
French controlled Algeria ceased for Biko and Djebar. However, the negative of
oppressive acts does continue. The US military is still unjustly in Afghanistan
and contracted out globally. Corporate power still finds ways to discredit
critical thought.
Corporate power has a general objective and purpose. Herbert
Marcuse knew this quite well. In his essay, Aggressiveness
in Advanced Industrial Society, he states that the corporate purpose is “to
reconcile the individual with the mode of existence which his society imposes
on him. … It is necessary to achieve a libidinal cathexis of the merchandise
the individual has to buy or sell, the services he has to use to perform, the
fun he has to enjoy, the status symbol he has to carry in order … to exist in
the society dependant on uninterrupted production and consumption” (Marcuse). The
language provided in the context of images creates a thought structure,
alluding back to Vygotski, where consumption is now the only language most
individuals have grown to accept.
This fantasia of
thought policing can easily be overlooked because the language does not speak
with clear visuals. However, continually in the past year, vivid visuals of
corporate lack of accountability have made it into the online media, and at
times into the mainstream media; for example, the slimy pink substance in
McDonald’s hamburgers and public school meats, the dissolved image of mice that
vanish from Pepsi soda, the arsenic in apple juice and chicken, the recall of
Pfizer birth control pills, crushed up bugs used to make pink smoothies at
Starbucks, the environmental hazards now apparent to marine life in the Gulf of
Mexico due to BP’s oil spill, and the list is growing. There is a group of elite sitting above
on a privileged pedestal. The 1% seem indifferent and careless to the struggles
of the growing disparity in the economy. There are large corporations who
continually benefit, rarely paying taxes, who seem to raise prices yet care not
about the newly homeless.
All societies of the
past perpetrated and perpetuated social injustice without meeting significant
resistance from those who were victimized by the social system (Niebuhr). The
visual of the word ‘Occupy’ is evolving into new categories beyond Wall Street.
But the new language must become more than just childish stuttering. There are words for ‘speaking up,’ can
there be a visual?